Scene 1: wednesday, 18.30, Champs-Elysées avenue
So I left work, rode the metro line 1, even naively took the liberty of checking Massimo Dutti and Marks&Spencer, thinking that I had all the time in the world before checking the collaboration.
And then I reached the H&M store where hundreds of People were already gathered, squeezed behind gates... And the event had not even started yet...
When I saw the queues (yes, plural), I couldn't believe my eyes. I honestly wondered if H&M had paid some to join in. Or more likely, H&M sent invitations to all the persons who put their names down in the contest. Me included! Haha!
There was just no way I would have willingly waited in the cold and windy Champs-Elysees avenue for that collaboration with the hypothetical chance to see what I wanted without being mobed. So I left.
scene 2: wednesday, 19.00 (MMM x H&M launch time at the Champs-Elysées store), in the métro heading back home:
According to tweets relating the "event", the store quickly turned into a shopping war zone. No regrets. I'll check tomorrow at lunch break, I thought.
scene 3: thursday, 13.30, H&M rue de rivoli store:
There are a few items left, long silky dresses battling in duel with a couple of printed tees, books wrapped laid on tables, sales assistants wearing the MMM white apron and that is it... 4 hours after the store opening...
Obviously, no more sneakers, or cashmere oversized knits, and yet, for these leftovers, security (at least 5 agents) is tight, glaring at any patrons approaching the tiny perimeter of the collaboration as if we were not potential buyers but scoundrels ready for any mischief... Pathetic.
Of course, I can only imagine the level of hysteria the staff must have endured during the first hours of the store opening still I feel like fleeing the store which I do. Empty handed.
What about you? Did you at least get the chance to see some items or even purchase what you wanted? Disappointed or satisfied?